1. Price performance

    

Lowering the price for BOP will eventually give the poor more savings.

2. Innovation, hybrid

Rather than making the BOP a consumer, they should be producers of their own goods to survive

3. Scale of operations

True that they have large market but cost is directly proportional to quality. In cutting cost, quality is directly affected

4. Sustainable development

Argument on micro-financing which has no effect on client’s economy

5. Identifying functionality

Rather than being consumer, one should create opportunity for the BOP like employment

6. Process innovation

Being the voice of the BOP to the government to correct the problem

7. Deskilling of work

Give a job that BOP will perform and give training

8. Education of customer

Best way to eliminate poverty is upgrading skills and productivity of poor to help them create opportunity

9. Design for infrastructure

Bottom of the Pyramid is a mere hyperbole

10. Interfaces

N / A

11. Distribution, accessing the customers

Government should give assurance that everyone has a job when private sectors reject them.

12. BOP challenges

Challenger here is giving the responsibility to the government and other sectors of the society without so much in return